The Origin
Built with Purpose.
African BBQ Sauce started as a father's answer to a simple question: how do I feed my daughter something she loves, that also loves her back?
Our Journey
A sauce made
out of love.
Afowiri — known in the running world as the Toghu Marathoner — was searching for a BBQ sauce his neurodivergent daughter could enjoy safely: lower sugar, no artificial preservatives, and honest ingredients.
He couldn't find it. So he built it. What started in a home kitchen became a bottle rooted in West African spice, family, and purpose — a sauce for children like his, for cooks like you, and for kids across Central Africa who deserve access to school.
Every bottle sold buys a book for the AMOM Foundation. That's not marketing. That's the mission.
Core Values
What we cook by.
Neurodiversity & Inclusion
Built first for a child who needed cleaner food — designed for every family.
Education Access
Every bottle funds books and schooling through the AMOM Foundation.
Cultural Pride
A West African spice blend, celebrated on every label.
Bold Smoky Flavor
Rich, smoky, complex — no shortcuts, no artificial preservatives.
AMOM Foundation
Every bottle buys a book.
AMOM Foundation is a 501(c)(3) nonprofit dedicated to improving access to education for children from poor and disadvantaged backgrounds throughout Central Africa.
Visit amomcharity.org